Founded in Milan in 1967 by Elio Fiorucci, the Fiorucci brand transformed fashion into a bold visual language that blurred the boundaries between clothing, art, and popular culture. By the late 1970s and early 1980s, Fiorucci posters had become as iconic and desirable as the garments themselves, capturing the spirit of New Wave fashion and postmodern design.

Printed in Italy and often photographed by leading image makers of the era, including Oliviero Toscani, these posters were not simply advertisements. They were cultural objects. Displayed on bedroom walls, closet doors, and city streets, they expressed identity, attitude, and youthful freedom. The posters sold the clothing, but they were also the product, becoming highly collectible pop culture artifacts. Fiorucci’s New York boutique, famously known as the daytime Studio 54, was the epicenter of this creative energy. Artists, musicians, and tastemakers gravitated to its playful mix of fashion, fantasy, and desire.

Presented here as a curated grouping, these original vintage Fiorucci posters celebrate an era when fashion embraced love, fantasy, and experimentation without irony. They remind us that desire — whether for clothing, images, or objects — has always been central to how we express ourselves. Like perfume, cosmetics, cards, or chocolate, Fiorucci posters are intimate, playful luxuries meant to be lived with, loved, and remembered.